"Design is so simple, that’s why it’s so complicated." -- Paul Rand #DesignQuote
I think every designer in every field can attest to this. After working on the design step-by-step and caring for all details we often look at the final outcome and we say "how did I do that?" It looks simple but a lot of work went in!
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.
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